ROCK ‘N’ ROLL BECOMES ROCK
That alternative culture was located at first in “alternative media,” shoestring newspapers and magazines that began proliferating in the mid-sixties to serve the counterculture and the protest movement as the two began drawing closer together, and to provide an alternative source of information and opinion, uncorrupted by commercial or “official” constraint. The first—The Los Angeles Free Press (1964) and the Berkeley Barb (1965)—appeared in California. The East Village Other, the paradigm alternative journal, started publication in New York in October 1965, and then came a deluge: Rolling Stone (1967), Rat (1968), and many others. All of these publications featured music criticism—serious criticism, of a kind formerly reserved only for classical music and, less often, jazz—evaluating and explicating the music deemed relevant to their clientele: the loosely defined genre of pop that around 1966 took the name “rock.”
- Citation (MLA):
- Richard Taruskin. "Chapter 7 The Sixties." The Oxford History of Western Music. Oxford University Press. New York, USA. n.d. Web. 21 Jan. 2025. <https://www.oxfordwesternmusic.com/view/Volume5/actrade-9780195384857-div1-007005.xml>.
- Citation (APA):
- Taruskin, R. (n.d.). Chapter 7 The Sixties. In Oxford University Press, Music in the Late Twentieth Century. New York, USA. Retrieved 21 Jan. 2025, from https://www.oxfordwesternmusic.com/view/Volume5/actrade-9780195384857-div1-007005.xml
- Citation (Chicago):
- Richard Taruskin. "Chapter 7 The Sixties." In Music in the Late Twentieth Century, Oxford University Press. (New York, USA, n.d.). Retrieved 21 Jan. 2025, from https://www.oxfordwesternmusic.com/view/Volume5/actrade-9780195384857-div1-007005.xml
