THE MUSIC OF YOUTH
The unprecedented freedom of action of the younger generation, amounting in some ways to virtual economic independence, was by the dawn of the 1960s a recognized fact of life not only in American society, but in all the affluent societies of the world. That power was a direct consequence of affluence. Long before it was an independent social or political force, youth was an independent market force. And like any powerful consumer force it was catered to (or, depending on one's attitude, exploited). The two consumer domains that catered most importantly to youth, both of which underwent transformation during the sixties along with “youth culture” itself, were those of clothing fashion and entertainment, chiefly music.
- Citation (MLA):
- Richard Taruskin. "Chapter 7 The Sixties." The Oxford History of Western Music. Oxford University Press. New York, USA. n.d. Web. 15 Mar. 2025. <https://www.oxfordwesternmusic.com/view/Volume5/actrade-9780195384857-div1-007002.xml>.
- Citation (APA):
- Taruskin, R. (n.d.). Chapter 7 The Sixties. In Oxford University Press, Music in the Late Twentieth Century. New York, USA. Retrieved 15 Mar. 2025, from https://www.oxfordwesternmusic.com/view/Volume5/actrade-9780195384857-div1-007002.xml
- Citation (Chicago):
- Richard Taruskin. "Chapter 7 The Sixties." In Music in the Late Twentieth Century, Oxford University Press. (New York, USA, n.d.). Retrieved 15 Mar. 2025, from https://www.oxfordwesternmusic.com/view/Volume5/actrade-9780195384857-div1-007002.xml